On Rossier Road in Canandaigua, the Travel Alliance Partnership serves as a collaborative force in the tourism industry. With a focus on community and connection, they work with various organizations, including destination marketing groups, tour operators, and travel advisors, to attract the resources needed for growth and prosperity. Their efforts aim to champion tourism and support economic development, recognizing the critical role it plays in shaping regional economies. By fostering collaboration and providing strategic marketing services, membership programs, and educational resources, they cater to a wide range of industry stakeholders.

The Travel Alliance Partnership's approach is built on the principle that collective strength yields better outcomes, and they apply this philosophy through events, research, and community-based initiatives. They specialize in collaborating with destination marketing organizations to boost regional economic growth and offer a comprehensive network for tour operators and travel advisors. By drawing on decades of collective experience, they strive to create impactful strategies that drive economic prosperity and support the tourism ecosystem in the Finger Lakes region.