On State Route 96, Maddie's Motorsports is a dealership serving the Finger Lakes region. They specialize in various motor vehicles, including motorcycles, ATVs, side-by-sides, snowmobiles, trailers, and go-karts, offering products from brands like Polaris, CFMoto, Indian Motorcycle, KTM, and Husqvarna. The dealership provides a full range of services, including sales, parts, and repairs, and also deals in pre-owned vehicles. Maddie's Motor Sports has a team of Gold Level certified service staff to maintain and repair vehicles, ensuring they run smoothly. The dealership offers multiple financing options for customers, making it easier for them to purchase their desired motor vehicles. With a wide selection of new and used powersports vehicles available, Maddie's Motor Sports is a one-stop destination for motor enthusiasts in the area, providing a comprehensive solution for all their motor vehicle needs.

On NY-96 in Shortsville, FLX Outdoor Sports has established a 12,500 square foot superstore, bringing together various businesses under one roof, including Whitetail Creations Taxidermy Studio. This outdoor enthusiasts' hub offers a wide range of products, including clothing from brands like Carhartt, Helly Hansen, and Ariat, as well as shoes and sporting goods. The facility is also home to FLX Archery Pro Shop, which boasts the largest selection of bows and crossbows in the area, along with a 30-yard indoor 3D range. FLX Outdoor Sports features a full-service firearms store, FLX Armory, which buys, sells, and trades firearms from notable brands such as Benelli and Browning. The store's knowledgeable staff is available to assist customers with their outdoor sporting goods and clothing needs, catering to those who enjoy hiking, skiing, or other activities in the Finger Lakes region. With its extensive range of products and services, FLX Outdoor Sports has become a notable presence in the local community, serving as a one-stop destination for outdoor enthusiasts.

On State Route 332 in Canandaigua, Exceleron Sports & Custom Apparel offers a range of services for sporting goods and clothing. This local business provides various finishing services, ensuring that each job is completed to exact specifications. Their services include folding, bagging, and custom garment labeling, which allows customers to replace manufacturer tags with their own. Exceleron Sports & Custom Apparel also offers hang tagging, sorting, and drop shipping, catering to the needs of businesses and individuals in the Finger Lakes region. With a focus on attention to detail, the company aims to deliver high-quality results, making it a reliable choice for those seeking customized apparel and sporting goods solutions.

On South Main Street in Canandaigua, SideShore serves the Finger Lakes region with a wide range of sporting goods and water sports equipment. The shop offers an array of products, including ballast bags, wave-shapers, and life jackets, as well as wake and surf lessons. They also provide seasonal kayak and stand-up paddleboard storage, and weekly rentals with free delivery. SideShore's selection of boards and skis features brands like Ronix, Radar, and Hyperlite, while their clothing and gear lines include Anetik, O'Neill, and Costa. The shop is part of a larger local presence that includes a pro shop and marina, demonstrating a strong connection to the community and its water sports enthusiasts.

On South Main Street in Canandaigua, RV&E Bike and Skate has established itself as a staple in the community. Founded by Howard Sharp in 1972, the business initially focused on snowmobiles but soon shifted its attention to bicycles, recognizing their potential for growth. Over the years, RV&E has expanded and relocated, ultimately finding a prime spot in the village where customers can enjoy views of the canal from the front windows. This location, along with another in Fairport, serves the Rochester and Finger Lakes region. RV&E takes pride in its warm and friendly reputation, offering a wide selection of bicycles from brands like Trek, Specialized, and Jamis, as well as ice and inline skates, clothing, and accessories. The store's commitment to its customers has made it the oldest owner-operated bicycle store in Rochester, with a variety of bikes and accessories available for test rides, trying on, and browsing. RV&E's service experts are also on hand to provide tune-ups, repairs, and skate sharpening, alongside rental options for recreational items like bicycles, cross-country skis, and snowshoes.

On South Main Street in Canandaigua, FULLSEND Ski & Outdoor has established itself as a local destination for outdoor enthusiasts. This sporting goods store offers a wide range of equipment and apparel for winter sports, including skis, snowboards, ski boots, and snowboard boots. The shop's inventory features products from various brands, such as Faction and Cardiff, showcasing top-notch gear for both seasoned athletes and beginners. FULLSEND Ski & Outdoor is notable for its selection of specialized items, including intuition booties, Baffin snow boots, and Cardiff snowcraft. The store's product lineup caters to diverse interests, ensuring that customers can find the right equipment to enhance their outdoor experiences. By offering expert advice and a variety of products, FULLSEND Ski & Outdoor contributes to the Finger Lakes region's vibrant outdoor community, providing essential gear for those who enjoy exploring the area's natural beauty.

On North Street in Canandaigua, Marine Blue serves as a comprehensive resource for the local boating community. As a full-service boat center, they offer a range of products and services, including new boats from Manitou, motors from Evinrude, Yamaha, and Mercury, and a selection of pre-owned boats. Their inventory also includes trailers, docks, and lifts, as well as a variety of boating supplies and accessories. Marine Blue's team of experts provides repair and maintenance services, and they also offer storage options for boats during both the summer and off-season. The marina is located at the northern tip of Canandaigua Lake, allowing for easy access to the water. With their extensive range of products and services, Marine Blue has established itself as a trusted presence in the Finger Lakes region, catering to the needs of both new and experienced boaters alike.

On Lakeshore Drive in Canandaigua, The Showroom by Canandaigua Sailboard serves as a hub for water sports and activities in the Finger Lakes region. This sporting goods store and boat club combination offers a range of equipment for rent, including kayaks, standup paddleboards, and windsurfers. The location is situated on the north end of Canandaigua Lake, providing easy access to the water. The business is part of the local community, with a focus on connecting people to nature through various experiences. The Showroom by Canandaigua Sailboard features a variety of activities, such as yoga classes, wakefoil lessons, and kayak trips to Skenoh Island. They also offer private and community lessons, as well as customized experiences for events and parties. The store is stocked with high-end gear from brands like Patagonia, Oakley, and Werner, and the staff is available to provide assistance and coaching to customers. With its unique location and range of activities, The Showroom by Canandaigua Sailboard is a key part of the local water sports scene in the Finger Lakes region.