On West Avenue in Canandaigua, Rainbow Bridge Aquamation offers eco-friendly pet aftercare through aquamation. This process, also known as alkaline hydrolysis, uses warm water and a gentle chemical solution to break down the body of a pet, reducing environmental impact compared to traditional cremation. The company's mission is to provide compassionate and high-quality aftercare for beloved pets, understanding the emotional experience of losing a pet.

Rainbow Bridge Aquamation's services include private aquamations, ensuring that pet owners receive the ashes of their loved one only, as well as tracking and grief support. The company provides a Celebration Video Creator and a Grief Support Video Library to help pet owners cope with their loss. A service representative can pick up pets from either a veterinarian's office or a pet owner's home, returning the cremains to the same destination, and the memorial package includes the pet's ashes and any additional memorial items selected. They are committed to providing a gentle, respectful, and environmentally-friendly alternative to traditional cremation.