On Whitecliff Drive in Canandaigua, Morrell Builders has established itself as a prominent constructor of new homes in the Rochester area. The company focuses on building town homes and single-family homes in communities such as Pittsford, Victor, Honeoye Falls, and Canandaigua, often incorporating open floor plans, large kitchens, and walk-in closets into their designs. Their neighborhoods, like Pierce Brook and Wolfsberger Park, are designed to foster a sense of community, with amenities including walking trails. Morrell Builders works closely with home buyers, including through their partnership with The Inde Design Studio for kitchen and bath design.

Morrell Builders has been serving the Rochester region for three generations, constructing high-quality homes with attention to detail and a focus on customer service. Their model homes in various communities, such as Wintergarden and Wolfsberger Park, showcase their work and provide potential buyers with a glimpse into the quality and craftsmanship they bring to each project. With a variety of home styles, including colonials, townhomes, and cottages, Morrell Builders aims to meet the diverse needs of home buyers in the area, offering a range of options for those looking for a new home in a community-rich environment.