On Eastern Boulevard in Canandaigua, Goodwill operates a thrift store that serves as part of its broader mission to support the local community. As a non-profit organization, Goodwill of the Finger Lakes provides job opportunities for people with barriers to employment, generating revenue to fund its mission programs and services. With a presence in the Finger Lakes region, the organization has a long history of positively impacting the lives of thousands of people each year. Goodwill's social enterprise model combines innovative approaches to address pressing social needs.

The organization's team, comprising over 700 individuals, works together to find solutions to social challenges, with a focus on empowering people and communities. In addition to its thrift store, Goodwill of the Finger Lakes offers various services, including vision services and social enterprises such as manufacturing, industrial sewing, and catering, all of which contribute to its mission of making a positive impact in the community.