On Parkside Drive in Canandaigua, CareValue operates as a Field Marketing Organization, promoting and distributing insurance products from top carriers like Anthem, Aetna, and UnitedHealthcare to licensed agents. This organization serves the insurance needs of seniors, individuals, and families through a comprehensive portfolio of quality products. CareValue is one of the fastest-growing insurance marketing organizations in the country, providing support and resources to agents.

With a focus on the Senior Life and Health Insurance markets, CareValue offers insurance sales and marketing tools to help agents manage their business efficiently. The company has developed proprietary technology, including MedCareValue and AllRep, designed by agents for agents, which provides access to top contracts and competitive products from household names. Founded by Brian Doyle, CareValue has grown significantly since its inception, expanding its resources and support for agents while maintaining a strong presence in the Finger Lakes region.